If you’re in the sales business, the one thing you need to convince customers to come back is a big horse first time around. There are few people in the sport of horseracing these days who don’t know Brian Burnard, better known as “Buffalo Bill”, who was christened that way after his buying debut at the inaugural Emperors Palace Summer Ready To Run at Summerhill. There was no mucking about that day for “Buff” though, green as he was when he took on the lofty likes of Alesh Naidoo and the late, intrepid Glanville Gardner for the right to own a burly chestnut son of Kahal out of the East Cape Horse of the Year, Coastal Waltz.
The untimely death of stallion Await The Dawn in 2014 was a massive blow for Summerhill Stud. He was arguably the one who could’ve kept the Mooi River establishment at or near the top of the logs for the next two decades. Thankfully all of us can enjoy the pleasure of seeing his offspring on the track. Even if only for a few years.
In the lead up to the Summerhill Ready To Run sale, which takes place at the School Of Excellence, Summerhill Stud on Wednesday, 25th October, we thought it might be fun to encourage patrons to view the gallops and choose their favourite to stand a chance to win lunch for two at Hartford House.
Think about this. Twenty-one more Stakes winners in 2016 and 2017. Massive savings in keep costs as well as 3 payments to approved buyers*. And the advantage of “clocking” the gallops. There's no place in the world you get this kind of value. Anywhere.
"For perfect timing, it doesn't get much better than this for many-times champion breeder, Mick Goss. At next week's Emperors Palace Ready-To-Run Sale he'll offer the last progeny of Await The Dawn and to say his progeny are firing is an under-statement." - David Mollett
There’s been a lot of talk about the Ready To Run Gallops, and unprecedented social media traffic. And to keep the conversation going, here’s a shortlist of “physicals” from a show judge (in no particular order). Let us know if you agree.
One of Tom Jones' greatest hits was the “Green, Green Grass of Home” and buyers at the forthcoming Emperors Palace Ready-To-Run Sale might be humming those lyrics as they drive through the entrance of Summerhill Stud later this month.
We all know about “fashion” in the world of racing, the temptation to follow the stock of the “in” stallion. But the truth about our sport is there are no walking races, it’s about running, and none of the good ones know who their fathers are.
Like anything worth savouring, it pays to sometimes keep your best for last; this applies to racehorse sales as much as it does to dessert. If it were otherwise, the Emperors Palace Ready To Run Sale would not have arrived at its status as one of the world’s fastest growing Thoroughbred vendues in the first dozen years of the new millennium.
In the attempt at rationalising the national sales programme, it seemed that one of the country’s oldest institutions had been overlooked. Some thirty years ago, the southern hemisphere’s first concept of a Ready To Run sale was born of a collaboration between Summerhill Stud and a relic of the auction trade, Chris Smith Bloodstock.