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DARLEY ANNOUNCES ONLINE STALLION AUCTION

Medaglia d'Oro
Medaglia d'Oro

Medaglia d’Oro

(Photo : Darley)

“Three nominations each to Medaglia d’Oro, Hard Spun,

and Lonhro for the 2013 breeding season.”

About ten years ago, Summerhill built an online auction site for stallion services. It was at a time when we were developing new concepts in Ready To Run sales, which history tells us was one of the world’s great innovations in thoroughbred sales. However, when it came to online auctions of stallion services, it seems we were ten years ahead of our time. South Africans were just not “plugged-in” to the idea of buying their services through the internet, and only a miniscule percentage of our trade in this commodity took place on the website. Nonetheless, it gave rise to another concept, and that was the online sale of horses off the farm, which brought about the disposal of the champion racehorse Imbongi, and current J&B Met aspirant, Black Wing, among many other stand-outs.

This weekend Darley America announced that it will offer three nominations each to Medaglia d’Oro, Hard Spun, and Lonhro for the 2013 breeding season via an online auction platform on the Darley website. Three seasons, one for each stallion, will be offered each week for three consecutive weeks, and will carry Darley’s standard live foal terms with no reserves.

“We are extremely excited about this new initiative,” said Olly Tait, Chief Operating Officer of Darley. “We have been able to make three additional seasons available to several of our fully subscribed stallions, and offering the seasons online via an auction allows our clients guaranteed access at prices that will be determined by them.”

The auctions will also be open to those who already hold 2013 contracts for the three stallions. Should one of these existing contract-holders be the successful bidder for a price below the published fee, Tait noted that the client’s contract would be revised to reflect that lower fee.

Charlie Boden, the Head of Sales for Darley America, said the idea was born from the desire for innovation in the process of selling nominations. “We’re always looking for something new, and some innovation to help the marketplace,” Boden explained. “Because the internet has become a bigger part of everyone’s lives, we thought the timing might be good. The idea really is looking for efficiency, as opposed to looking for ways to generate revenue.”

Boden noted that Medaglia d’Oro, Hard Spun, and Lonhro were chosen to kick start the project because their books are already full, thus eliminating the risk of underselling those who have already purchased seasons at the advertised fee. “We’re using the three stallions that were the most popular in the way of demand at their price,” he explained. “So we’re going to really just test out the mechanics of the website and the auction process and do it without worrying about how much it might affect the prices. We don’t want to harm anyone who has a contract already. I hope the three seasons each week in the auction sell for the farm fee. That would be ideal, and we’d get three more nice mares to each of the horses, and hopefully three happy customers.”

Boden said that he also views the auctions as a potential method of price discovery. “I see it as a way down the road, if it works like we hope, to let the market determine the price, especially for the cheaper stallions,” he said. “What I hate is standing a horse for $25,000 that I should have stood for $15,000 and, as a result, I only get 30 mares, when he should have gotten 75 at a lower fee? It might allow us down the road to let the market determine the prices as opposed to guessing at what the market should be.”

For more information, please visit :

www.darleyamerica.com

Extracts from Thoroughbred Daily News

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IT'S GETTING HOT IN THE KITCHEN

kitchen fire place

“Can you feel the heat?”

If you’re feeling the heat sitting next to your computer, a look at the Summerhill Blog statistics for the past few days, will tell you why. In the first eleven days of July, we received more than 15,000 unique visits, more than 36,000 page views and 141,180 robot referrals. Eleven days, one little farm, 12kms from the dustiest little dorp in the Midlands, and now you know the power of the internet.

And that was before our new Sires Film went up (click here to watch on the Blog), by all accounts, even better than last year’s, the rights for which were acquired by Sky Channel and TVN in Australia. You can also log onto our YouTube channel right now if you have the chance - it’s a tribute to the young team at iKind Media, our blog master Michael Nefdt and his brother, Matthew and their cohorts.

summerhill stud, south africa
summerhill stud, south africa

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EVER UPWARDS

Summerhill Stud Thoroughbred Website
Summerhill Stud Thoroughbred Website

Summerhill Stud Website

(Image : Summerhill/TalkApple)

“The reach of technology is endless;

it’s really a matter of the trouble you take.”

This is generally the season of limbo, when racing shifts from the Cape’s “Sizzling Summer” to Gauteng’s Champions’ season, and you’d expect the airwaves to be on the sombre side. But the Summerhill website, having just posted a new domestic record on the Alexa ratings last month (position 765,) establishing a new international high this month on 139,943. We keep reminding ourselves where we are in this remotest of worlds, and the unlikelihood of attracting the visitors we do, especially when compared with some of the breeding behemoths of the world.

Last month, when we posted our new domestic record, we investigated the identities of those ahead of us, and the vast bulk are companies whose business is generated principally on the internet. There are not too many operations outside of that field generating our traffic, and we remain a country mile ahead of anyone in our field internationally.

Just goes to show, the reach of technology is endless; it’s really a matter of the trouble you take.

Alexa International Ranking

Stud

139,943

Summerhill Stud

1,559,185

Lane’s End Farm

1,916,677

Coolmore Stud

2,076,360

Darley Stud

3,619,209

Arrowfield Stud

5,026,468

Three Chimneys Farm

Correct as at 26 March 2012

summerhill stud, south africa
summerhill stud, south africa

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NUMBER ONE AGAIN, AND A NEW WORLD RECORD

Summerhill Stud - Top Thoroughbred Breeding Website in the World
Summerhill Stud - Top Thoroughbred Breeding Website in the World

www.summerhill.co.za

Most stud men will tell you they’re exhausted at the end of the breeding season. When we set out on our present endeavours more than three decades ago, the racing, breeding and sales seasons were beautifully synchronised, so that you could take all of them in without missing a beat. These days, sales intrude on the breeding season, racing proceeds willy-nilly and the foals are allowed to land whenever their mothers choose, as long as they’re not bred before the 1st September. An operation of Summerhill’s proportions can scarcely afford a missed boat, so we have to be neatly compartmentalized. While one division is foaling, another is sales prepping, another is covering, and another is making, breaking and educating. The marketing team markets, the admin gang administers and the sales division sells, and while the toll is heavy, the outcomes make it worthwhile.

The old “let-up” in January, when stud men and women traditionally took their annual vacations, is a thing of the past. Yes, people do go on holiday, but the next man slips seamlessly into the absentee’s spot. The visitors still visit, the customers still demand, and the sales still proliferate. We’re scarcely out of Cape Town, and we have another Ready To Run upon us. Others leave within a day of that sale for the Australian sales, while still others prepare for the National Sales. Yet another team are weaning, and as soon as the next Ready To Run sale is over (Wednesday 22nd February at the farm), the next draft for November will be making their way to the Up The Creek barn for their first acquaintance with the inside of a stable since their earliest days.

Meanwhile, the marketing span has a long and relentless schedule, and given print deadlines, it’s planning months in advance. Not only for sales, but for Stallion days, Ready To Runs, the July and the Met, the Summer Cup and the classic season, and let’s not forget the Emperors Palace Ready To Run Cup. In between, some are trying to squeeze the time to keep our readers amused, digging up angles to give you a story, or bringing you the latest from the international world of racing.

And then there’s the reward. It’s a well-advertised fact that the Summerhill website is the most visited in thoroughbred breeding, and that our traffic regularly accounts for more than ten times our regular pursuers. Last month was a new record, and a new world mark at the same time. We take none of this for granted: indeed, we are awed by our status, and yet it’s a compliment to the power of the internet that this farm, 10 kilometres outside the dustiest little village in KwaZulu Natal, at the southernmost tip of what the civilized people to the north and west of us call the darkest continent, should be the centre of such curiosity. Our ranking in South Africa now counts in the hundreds, literally, and we’re comfortably inside the magical 150,000 mark internationally. It takes a bit of doing, and it takes a bit of a webmaster.

These are the world’s most visited thoroughbred breeding websites (in order) according to the Alexa ratings :

1. Summerhill Stud

2. Coolmore

3. Darley

4. Lane’s End

5. Three Chimneys

6. Arrowfield

summerhill stud, south africa
summerhill stud, south africa

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GETTING HOT IN THE KITCHEN

Summerhill Stud Website
Summerhill Stud Website

Emperors Palace Ready To Run Sale

TBA Sales Complex, Gosforth Park, Germiston

6 November 2011

We’re still almost three weeks from the Emperors Palace Ready to Run Sale, but already the Summerhill website is cooking. According to the Alexa ratings, our South African ranking is up more than 250 places (709), while our international rating is up more than 10,000 positions. Either way, www.summerhill.co.za retains its spot as the most visited address in the world of thoroughbred breeding, by a country mile.

summerhill stud, south africa
summerhill stud, south africa

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LIES, DAMN LIES AND... STATISTICS

USA Internet
USA Internet

USA Internet Usage

(Image : Watsupmanu/ScienceReligionNews)

USA INTERNET USAGE

Readers of these columns already know it. This is the world’s most traversed web address in thoroughbred breeding. Something which has always puzzled us though, is that when it comes to our international traffic, American fans far outweigh those of Britain, Europe, the UAE, Japan and the Russian republics. Yet, when it comes to the Summerhill website itself (www.summerhill.co.za), the British slightly eclipse all other nations, with America a close second.

A recent survey in Time Magazine reveals that Americans are avid “bloggers” and social networkers, with a list-leading 35,1% of their total traffic, while the email and news items rank right at the bottom of their list of preferences (just 2.6%).

 RANK

USAGE

1

Social Networks and Blogs

2

Portals, Videos / Movies, Search

3

Email

4

Online Games

5

Instant Messaging

6

Current Events and Global News

7

Software

8

Manufacturers, Classifieds / Auctions

Figures courtesy of Time Magazine

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OFFERING A LAYMAN'S INSIGHT INTO THE THOROUGHBRED INDUSTRY

Facebook
Facebook

Facebook

(Image : Web Strategy/Leigh Willson)

“MOVING WITH THE TIMES”

Robyn Louw
Robyn Louw

Robyn Louw

Sporting PostThe way we communicate has changed dramatically over the last 20 years. To get hold of my grandmother, one used to have to go through one of those fantastic ‘Nommer Asseblief’ telephone exchanges where the operator listened in to all the conversations and usually knew more about your family than you did! I grew up with a shared party line with a little dial to indicate when the line was free and a little box under the table that bored children could put their ears to and listen to the neighbours’ conversations.

And now we have the cell phone. With all the telecommunication advances of the modern age, owning a cell or mobile has gone from being an accessory to a necessity and no self-respecting individual leaves home without their Blackberry, Android or Smartphone these days. Some people even have multiple phones to stay on top of their demanding business and social obligations.

And the way we communicate has changed too. We don’t write letters, pick up the phone or even (shock horror) go and talk to someone face to face. We don’t have to go shopping anymore and with all the options at our disposal, we can buy music, clothes and even do the monthly groceries on-line. Our social life is taken care of too and you can have a roaring social life without having to leave the comfort of your home. You can play games, share photos and movies and chat to all your friends on-line and via your phone. We have My Space, Facebook, Twitter, LinkedIn, chat forums and a myriad other social networking platforms at our disposal and you can upload, download and burn and rip to your heart’s content. We now post, email, ‘poke’, SMS, BBM, or WhatsApp the people we want to communicate with. If we want to announce or share important information - a birthday, a birth, a change of address or relationship status - we do it electronically and we send out all our social invitations the same way - I’ve even received a wedding invitation via Facebook! Indeed, it seems that the only way to reach a human being these days is via a machine.

With racing becoming such a competitive pursuit and our inroads into the public consciousness dwindling to ever smaller sections of the daily papers, it is becoming increasingly difficult to entice new people to the track to show them how much we have to offer.

However, someone who likes a challenge and consistently adopts and embraces technological innovations is Mick Goss, the man at the helm of multiple award-winning Summerhill Stud. A visit to the Summerhill website is always an interesting and colourful affair. It is full of photos, videos, blog posts and news snippets. With the advent of the social media age, they have kept pace and launched their Facebook page a few years ago.

While the Summerhill blog on the main website caters for the more seriously minded racing fan hunting for facts and figures, the Facebook platform is used to share the more relaxed and intimate side of the workings on the farm. There are photos of current runners and stories about retired Summerhill graduates and how they are getting on in their second careers. The Summerhill staff also engage in question and answer sessions with fans and it makes for a fascinating resource covering everything from sales prep, to injury management, to animal husbandry. It is done in a friendly and informal way and really provides a lovely layman’s insight into the Thoroughbred industry. For an industry that is traditionally looked on as being a hard and cut-throat business by the rest of the horsey community, it seems Summerhill’s campaign is definitely changing perceptions and warming people to the racing and breeding industry.

But don’t take my word for it - Lynn Bannerman, a regular Summerhill follower describes it as follows:

‘I connected with the Summerhill Facebook site through one of my Facebook friends who was on it and it is such a great page that it’s become one of my favourites. They really have the online marketing angle nailed and there are always new pictures, race results, updates about key people at the stud etc - it gives you a wonderful glimpse into the rhythm of the stud year and I love the way they follow the horses they’ve bred on the track.’

The most popular part of the Facebook page is the area where they post photographs of the new foals. Broodmare manager Annet Becker tells me that they were so inundated with comments and naming suggestions the first year they tried it, that they decided to turn it into a proper initiative. Facebook does not allow formal competitions, but Summerhill invited people to ‘Name A Champion’, with successful submissions getting to christen a foal.

My friend Lynn takes up the story again: ‘The yearling naming contest was one of the cool things they did to get people commenting and involved and it seemed to work like a charm - there was an incredible response with row after row of submissions. I grew up in an era when Thoroughbreds were the sporthorse of choice (pre the Warmblood era) and great jumpers like Watchfire, Senor Santa, Precentor, Power Force, Narcotic, Armistice etc were heroes to me - I always loved the strange and wonderful inventive names the breeders came up with and thought it would be intriguing to try and pay tribute to the sire and dam and also try and get a name that would be fun and reflect something of the horses personality and the connections hopes for them.’

Asked whether she would now be inclined to follow the foals she’d seen on the website (or Summerhill runners in general) her response was emphatic. ‘Definitely! I already followed the two I named at the sales and noted the prices they fetched and where they were going. It’s definitely one of my long term goals to extend my love of horses and especially the thoroughbred into the racing field and one day have a share in a competitive horse or own one outright so I can really enjoy the thrill of the turf. In the meantime the competition and the stud’s online presence keep me very interested in the game and I pick up new things all the time which is fascinating. It’s been completely absorbing to understand a little more about the industry, the employment it generates and the science and skill behind preparing horses for the track. There is a real human face behind the end product and it’s a joy to share in the pride and commitment that goes into these special athletes.’

Robert Miller said that ‘The grace and beauty of the horse enthralls us today in the same way it enthralled caveman artists of many millennia ago. Horses are living works of art.’ It seems that the allure of the horse is as strong today as it ever was. With people like Mick and his team spreading the word, it is good to see that people can still be drawn back into the magic of racing.

Extract from www.sportingpost.co.za

summerhill stud facebook group link
summerhill stud facebook group link

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QUITE ASTOUNDING FOR A BUNCH OF ZULU FARMERS...

Old Farm Computer
Old Farm Computer

…tucked away in this somewhat remote neck of the woods.

(Image : 960V Deviant/Summerhill Blog)

“ONWARDS AND UPWARDS”

The Summerhill blog is on fire. In the month to the 30th of June, our unique visitors increased by close to 80%, with a doubling in South African visitors and an increase of more than 40% from the United Kingdom.

The Alexa Rankings tell us that we leapt a remarkable 18,000 positions internationally (from 197,229 to 179,529). Nationally we cracked the inner thousand for the first time, improving our position by more than 350 from 1,183 to 833.

The Summerhill blog now attracts more than four times the traffic our nearest international competitors experience, and for a bunch of Zulu farmers tucked away in this somewhat remote neck of the woods, it’s quite astounding.

It’s also significant that Hartford House’s international ranking improved 46,000 places in a single month, something they’re seeing in advance bookings for the balance of the year. Heaven knows they deserve it, for the wonderful product they offer.

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UPWARDS AND ONWARDS

computer monitor
computer monitor

Summerhill Stud Online

(Image : Raphael Straus/Summerhill)

“We achieved our highest spot this month…”

The latest Alexa ratings, which measure a website’s traffic average, were released on the 14th February. Somehow, readers of these columns seem to be growing with the passage of every day, and we achieved our highest spot both nationally and internationally this month. That’s strange in itself, because there are no major activities going on around us, yet it’s clear we have an ever-growing legion of fans.

It follows, given the remoteness of our location, that we are flattered by these numbers, and especially by the fact that, by three times, we have the highest traffic rating of any thoroughbred breeding website in the world. When you think of the behemoths out there, all actively engaged in our business, that’s some statement. If you’re wanting to compare us with the likes of Darley and Coolmore (the biggest worldwide), Lane’s End (USA), Arrowfield (Australia), Shadai (Japan), Cheveley Park (UK) etc, go to www.alexa.com. For the Summerhill ratings search for www.summerhill.co.za.

alexa
alexa

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TAKE PRIDE : YOU'VE BACKED THE RIGHT HORSE

season's greetings
season's greetings

www.summerhill.co.za

mick goss summerhill stud ceo
mick goss summerhill stud ceo

Mick Goss

Summerhill Stud CEOVisitors to this site can give themselves a pat on the back as the festivities loom. Your interest in what’s going on at www.summerhill.co.za has catapulted us to the very top of the combined international and local rankings in terms of unique visitors. We find it extraordinary that a Zulu farm, situated 15kms outside of the dustiest little dorp in the Midlands at the southernmost tip of what the civilized world calls the “darkest continent” should attract such an enormous following, to the degree that it’s now the most visited site, by some stretch in international racehorse breeding. On the combined rankings, it’s also the most visited site in any form of thoroughbred endeavour in South Africa, enjoying by far the biggest international patronage, and just 152 positions behind TAB Online in terms of local visits.

What never ceases to amaze us, is the number of people from the outside world, who take the trouble to make their acquaintance with us, so we’ve published the latest Alexa rankings below as well as a table of those countries that visited our blog on more than 20 occasions during the course of November, from of total of 125 countries.

Besides thanking you for your ongoing patronage, our teams at Summerhill, Hartford House (www.hartford.co.za), Vuma (www.vumafeed.co.za) and Goss & Co Insurance Brokers join me in wishing each and everyone all the best for the forthcoming festivities. And as the world finds itself out of the financial mire of the past few years, a very happy and equally prosperous New Year.

Alexa Rankings

South African Horseracing Websites

Website

URL

International

South Africa

Summerhill Stud

www.summerhill.co.za

174,168

1,874

Tab Online

www.tabonline.co.za

207,289

1,722

Scot Free Racing

www.scotfreeracingwebsite.com

409,767

2,598

Racingweb

www.racingweb.co.za

420,718

6,615

Action Racing Online

www.aro.co.za

452,972

6,738

SA Horse Racing

www.sahorseracing.co.za

470,872

8,367

African Betting Clan

www.africanbettingclan.co.za

529,997

7,257

Directory of the Turf

www.thedirectoryoftheturf.com

570,059

unranked

SA HRacing

www.sahorseracing.com

630,407

16,975

Sporting Post

www.sportingpost.co.za

741,847

unranked

Jockey Club of SA

www.horseracingauthority.co.za

939,036

13,080

Bloodstock South Africa

www.tba.co.za

1,318,461

unranked

Phumelela

www.phumelela.com

1,514,776

unranked

Backworth Stud

www.backworth.co.za

1,541,602

14,411

The Whisperer

www.whisperer.co.za

1,555,070

unranked

Gold Circle

www.goldcircle.co.za

1,721,776

unranked

Form Grids

www.formgrids.com

1,887,752

13,524

J&B Met

www.jbmet.co.za

1,980,252

20,263

Western Cape Horse Talk

www.westerncapehorsetalk.com

2,142,588

unranked

Mike de Kock Racing

www.mikedekockracing.com

2,257,920

unranked

L’Ormarins Queen’s Plate

www.lqp.co.za

2,306,221

13,882

Mike Bass Racing

www.mikebassracing.com

2,875,656

unranked

Racing Association

www.racingassociation.co.za

2,880,578

unranked

In Form Racing

www.profit.co.za

3,133,483

unranked

Vodacom Durban July

www.vodacomdurbanjuly.co.za

3,221,655

unranked

Gary Alexander Racing Stables

www.garyalexander.co.za

3,256,924

unranked

Parade Magazine

www.parademag.co.za

5,265,974

unranked

Sean Tarry Racing

www.seantarryracing.co.za

9,578,939

unranked

Steve Benton Racing

www.stevebentonracing.co.za

10,972,280

unranked

Racing South Africa

www.racingsouthafrica.co.za

14,856,749

unranked

Horseracing SA

www.horseracingsa.com

26,857,862

unranked

Brian Wiid Racing

www.kniferacers.com

unranked

unranked

Snaith Racing

www.snaithracing.com

unranked

unranked

Zaki Racing

www.zakiracing.com

unranked

unranked

Lucky H Racing

www.luckyhracing.com

unranked

unranked

Alec Laird Racing

www.aleclairdracing.com

unranked

unranked

David Kuit Racing Stables

www.kuitracing.co.za

unranked

unranked

Dean Kannemeyer Racing

www.dkannemeyerracing.com

unranked

unranked

Correct as at 20 December 2010

Summerhill Blog

Unique Visitors By Country

(Top 33 of 125 Countries)

Country

Unique Visitors

South Africa

3,076

United States

1,280

United Kingdom

718

Australia

308

Ireland

227

Canada

181

Mauritius

162

France

159

Germany

116

Japan

99

United Arab Emirates

87

New Zealand

78

Hong Kong

65

Italy

63

Turkey

54

India

52

Spain

36

Poland

32

Malaysia

29

Norway

29

Russia

28

Hungary

27

Netherlands

26

Pakistan

26

Kenya

25

Czech Republic

25

Brazil

23

Mexico

23

China

23

Argentina

23

Sweden

22

Singapore

21

Phillippines

20

To 33 of 125 Countries by Unique Visitors - November 2010

summerhill genuine article
summerhill genuine article

For more information please visit :

www.summerhill.co.za

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GOOGLE MAPS STREET VIEW COMES TO SUMMERHILL

google street view
google street view

Hint : Navigate by dragging the “yellow man”, bottom right, to your starting position…

GOOGLE MAPS STREET VIEW

The data collection team from Google Maps, a popular Google application that allows users to explore and navigate locations through panoramic street-level photographs, paid us a visit recently for inclusion of Summerhill Stud and Hartford House in the Street View database.

Click the thumbnail above to view the results…

google maps
google maps

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SOCIAL MEDIA : THE POWER OF COMMUNICATION

power of communication
power of communication

The Power Of Communication

(Photo : Nicholas Goss) 

www.summerhill.co.za

Continuing the extracts from the Summerhill Sires Brochure for 2010/2011. Are you on the mailing list? If not then please let us have your details and we’ll gladly ensure you get a personal copy when it’s published on the 1st August.

“We all have our pursuits in life, and most of them have their rewards. Whatever your walk, you will have done some unusual things, and met some extraordinary people. The horse game is like that too, but in the horizons it reaches, it boxes well above its fighting weight.”

Most of us reach a point in our careers, where we want to attempt the thing we’ve talked about most of our lives, but couldn’t because of the demands of our work. Of course, it doesn’t take long to realise you’re not going to be a novelist or a pop singer. But with horses, and we mean racehorses, there is the allure of a universal attraction, a sport which spans the divides of society, from one end of the world to the next, and a game we can all play, somehow or other.

At Summerhill, the word “universal” means what it says. Horses, and horses alone, have introduced us to the rulers of countries, to dinner with the Queen of England, to ministers of state and to captains of sport and industry, and to many with our own less-than-patrician beginnings, for whom the sport of horseracing has meant the opportunity to run with the big dogs, without having to play dead.

Summerhill today, as much through the desperation that drove us in the late 1980’s as it was for their love of Africa, is home to the horses of customers across twenty time zones, from Japan to the Americas, Hong Kong to the United Kingdom, Australia to Ireland, Dubai to Germany, France and all of the racing nations of Africa. In a sentence, it is home to more foreign-owned thoroughbreds than any other property in the world.

Horses and human beings go back a long, long way. Our histories were written on their backs. There is a deep and sentimental affinity between people and horses, irresistible to just about anyone who’ll give it a chance. There is a therapy in the relationship that only those that know its affliction, can speak to. This meant we had a responsibility at Summerhill. A responsibility to ensure that our clients were as close to their horses as we could make them, so that the oceans across which they live, were of little account. 

A visit to Summerhill is, in many respects, a journey into a bygone era. The history, the traditions, the ancient landscape are light years away from modern technology. Some of us still don’t know how to turn a computer on, and there’s always the temptation to rely on the intoxication of Africa to keep people interested. But Summerhill had a different vision. The mark of an innovator is to take its people from where they were, to where they’ve never been. We put ourselves in our customers’ shoes, and we gave them everything we believed we couldn’t do without. In a word, we took them where no-one had ever been. We turned a moment into a movement.

Today, Summerhill and its story-telling site (http://blog.summerhill.co.za) is the most visited web address in racehorse breeding. In the world.

Understand, we know what it is to be a customer, and especially a customer in the horse business. That also means that there are secrets between us and our customers, that only they can reach. And which as a customer yourself, opens another world to you. 

We’ve pioneered the understanding of the power of communication, and the fact that horseracing spans the globe. Our information has to do the same. It doesn’t matter anymore what futurists predict or what fashion editors edict, the ones spending the money rule today. The keepers of the old gates have been knocked over by the new social media.

summerhill stud south africa
summerhill stud south africa

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MOST VISITED THOROUGHBRED BREEDING SITE IN THE WORLD

summerhill stud thoroughbred breeding website
summerhill stud thoroughbred breeding website

www.summerhill.co.za

THE PROOF OF THE PUDDING IS IN THE STATS

Summerhill is the most visited thoroughbred breeding site in the world. That’s official, according to the most recent Alexa Traffic Ranking, and we’re as far ahead as Horse Chestnut was when he romped away with the J&B Met.

According to our ranking among all websites in the world, we see three times the traffic Darley does, 1.5 x’s Coolmore’s, 6 x’s Shadwell Stud, much the same for Australia’s Arrowfield, and 7.5 x’s Swettenham. We also rank well ahead of any of the trainer websites in South Africa, and when it comes to the breeding sites, we’re as far ahead as we are on the Breeders’ log.

It’s little wonder then, that a leading SEO organisation called this morning, not only to congratulate us, but to find out the intricacies of managing a thoroughbred site. Remarkably, just two days before, we received an enquiry from an aspirant graduate of the Darley Flying Start course, whose thesis revolves around website marketing, as to whether he could use ours as his study template. The recommendation came from his mentor, Dermot Cantillon. Mr. Cantillon, chairs Irish Thoroughbred Marketing, and is one of the most influential members of the Irish Thoroughbred community. Apart from his own highly successful breeding interests, he manages the affairs of the internationally acclaimed Smurfitt family. According to our enquirer, Dermot rated the Summerhill site as the best client reporting and marketing website in the world. Some praise from some man.

summerhill stud most visited thoroughbred breeding website in the world
summerhill stud most visited thoroughbred breeding website in the world

For more information please visit :

www.summerhill.co.za

1 Comment

THE HORSE OF THE PEOPLE

pierre jourdan dj jazzy d music video
pierre jourdan dj jazzy d music video

Click above to watch the Pierre Jourdan music video…

(Video : Julie Alexander/DJ Jazzy D/Andrea Barker)

PIERRE JOURDAN

With just over a week to go to the running of the highly anticipated 2010 SA Derby at Turffontein, the third and final leg of the SASCOC Triple crown, Pierre Jourdan fever is taking hold of the racing world both at home and abroad.

The video above is a music tribute to “The Horse Of The People” created by Julie Alexander for the Gary Alexander Racing Stables, with music remix by South African groovemaster DJ Jazzy D and editing by Andrea Barker.

For all the latest Pierre Jourdan news, you can follow him on his own Facebook page (…click below).

pierre jourdan facebook link
pierre jourdan facebook link

MIRROR, MIRROR ON THE WALL...

charl pretorius racingweb livetalk
charl pretorius racingweb livetalk

Charl Pretorius

(Photo : Summerhill Stud)

“…WHO IS THE BEST OF THEM ALL?”

Who is the best of them all? The debate around the best 3 year olds in the land is hotting up, and like most things in South Africa, it is becoming an inter provincial contest.

Here are some comments from Racingweb Livetalk :

Charl

Admin

Three year old form has me puzzled… though Pierre Jourdan is standing the test of time. Congratulations to Alexander Stables.

Gregbucks

Senior Member

He’s (Pierre Jourdan) done everything asked of him; let’s see the 3 year old features in KZN…. Hopefully he takes on Noordhoek Flyer and Bravura

Tommyhotspur

Senior Member

JP, you and I both have been singing this horse’s (Pierre Jourdan) praises now for a long while. Could not agree with you more that PJ is the best 3 year old in the land by a street.

I do feel that Havasha still has something in the tank and can still run some decent races.

The thing that intrigues me most of PJ is that in my opinion his best distance will be 1800m and up. He has been winning while running over distances short of his very best.

Hold on tight boys, the KZN season is going to be a cracker!!

Organic Sloop

Senior Member

Here we go AGAIN……….

PJ wins 4 races over 1450m and 1400m and people are talking about him running and being even better over further.

1400m, or the extended sprint as it’s known, is a specialist race and often won by horses that do very very well over that distance and not so well over 1600m or 1200m.

To say PJ is in the same league as Bravura is NON SENSE. Bravura has shown that he can stay at the highest level. PJ has showed that over 1400m he is the best in the land.

SOUTH AFRICA'S MOST FAMOUS SOURCE OF RACEHORSES

summerhill horses in training for sale
summerhill horses in training for sale

HINDSIGHT IS TWENTY/20

And the closest you can get to it in the horse game, is at Summerhill.

We have South Africa’s most famous source of horses “ready to race”,

and you get what you see, not what you think you see.

Looking for a horse? Ready to Race?

…COME AND SEE FOR YOURSELF.

summerhill stud genuine article logo
summerhill stud genuine article logo

For more information please visit :

www.summerhill.co.za

or contact

kerry jack
kerry jack

Kerry Jack

+27 (0) 82 782 7297

tarryn liebenberg
tarryn liebenberg

Tarryn Liebenberg

+27 (0) 83 787 1982

THE WORLD STANDARD IN BLOGS

michael nefdt
michael nefdt

Michael Nefdt

(Photo : Kerry Jack)

“BLOGGING TRENDS”

You all know that the Summerhill blog is one of the most visited sites in racing, and when we make that claim, we speak of the world, not only of this continent.

By any standards anywhere, (and you should visit them to verify it), it represents a signal standard for the industry. There are any number of contributors to the work that appears on the site, but there’s no-one who’s taken greater ownership of it than Michael Nefdt, whose preoccupation is to “blog” and “blog”, and then to “blog” again.

He belongs to our “Durban” branch, Xpressions Advertising and Design, and because he’s young and prefers the lights, he’s based in Sharks’ territory, not far from the ABSA stadium. Fortunately for him, he won’t have to travel too far to see the next two rounds of the Currie Cup! But then, that’s what being a Sharks man means!

Naturally creative, you can see his talents everyday on our blog, yet it’s not only what appears on the bald face of it, it’s the research, the delving and the never-give-up response to his work that makes Michael the master of his craft.

It’s not often the backroom boys get a salute, but this one’s long overdue. Hail Michael!