Nedbank TV ad... Reason over Emotion
Nedbank TV ad... Reason over Emotion

Click above to watch Nedbank’s new TV ad… Reason over Emotion

(Image and Footage : 12TMcKenna)

“Reason prevailing over emotion

in matters financial”

Things are definitely looking up. Even the markets have gone into “sleep mode” on the matter of Greek debt, and IMF chief Christine Lagarde told the world this week that while the road ahead would be long and painful, the European financial crisis had a distinctly more sombre and settled look to it.

There is something about our pysches though, which too often tempts us into self-flagellation, and there is a tendency to over-react. Where the affairs of racing were said to be a few months ago, and where they’ve actually turned out to be, are poles apart. The reactions to Gold Circle’s demerger process were strong and unfortunately boisterous, and reminded us how appropriate Nedbank’s new ad about reason prevailing over emotion in matters financial, is. While there is still the hurdle of the Competitions Board to be dealt with, it seems at first glance at least, that it might’ve been the best thing from everyone’s perspective. Far from reducing competition it has heightened it; that’s evident in the renewed vigour among the operators. Gold Circle KZN is reportedly trading so well, there’s a contemplation of stakes of R100,000 for maidens in the province: at that price, we should all be racing.

On Tuesday evening, Phumelela’sVee Moodley told us how well the international division was performing, and suggested we “watch this space” for news of R20 million co-mingled football pools. That’s proper money, and it means proper revenue for racing.

That is good music for the ears of breeders, because a sound and prosperous racing environment converts itself into better yearling prices, and better yearling prices mean greater reinvestment in our productive resources. The one big constraint we need to resolve, is the export market, and in particular the international market for proven racehorses. Big international prices for these horses puts money back into the pockets of owners, and in the end, that flows back to the breeding industry. The good news there, is that May witnesses the revision of the OIE’s (loosely translated, the “Organisation for International Exports”) codes for the movement of horses.

Recent progress in the development of a PCR test (a 48 hour procedure relating to African Horse Sickness) means that horses on the brink of departure, can be tested with virtual immediacy, and this has the potential of limiting quarantine for horses due for export to 14 days. Given that animals outside of the surveillance zone in the Western Cape, are required under the current regime to do a 90 day period within that area, 42 of which are in quarantine, this is a considerable step in the right direction. It will also facilitate the lifting of any suspension on exports following an African Horse Sickness outbreak (or any other disease for that matter) within 80 days of clearance, as opposed to the prevailing two years.

We’ve always maintained that very little in life is not “do-able”, and these things confirm the virtue of that belief. It’s been a sunny old autumn so far in KwaZulu-Natal, and it looks like being an even brighter winter.

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